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Benjamin Lord

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Benjamin Lord
Marketers must find AI’s moral compass
06 November 2017 • Artificial intelligence is growing in usage and capability, but it is still mostly a black box without guiding principles; Kinetic's Benjamin Lord argues that AI needs to develop ethical standards as it progresses.
About Benjamin Lord

As a global executive for WPP agency Kinetic, Benjamin Lord serves as a strategic marketing advisor to major global brands including HSBC, Universal Pictures, Coca-Cola, Calvin Klein and more. A self-proclaimed “geek,” Benjamin has a knack for discovering the technologies, platforms and cultural waves that are transforming marketing and commerce, from artificial intelligence and mixed reality, to Gen Z and connected-everything. He regularly shares his insights to industry panels and media outlets. In keeping with this passion, Benjamin also provides an honest take on the emerging world of AI every month through an open correspondence called H-Artificially.